This is probably my favorite video to refer to when a prospective client asks “how can I start working on our own SEO?”
I personally think that they should really let SEO professionals do the work. There are so many factors that you have to take it in to account when you want to optimize your site and backlinks for search engines. Also, it is a huge learning curve, and I believe that time is better spent on focusing on revenue generating activity for the business.
However, here are just few tips I provide to them. Go out and start working on your social profiles. If you want to be discovered and treated like a big business online, then act like a big business. At least have a presence of it. You don’t have to worry about updating 30 different social profiles. However, you can create them and update them as needed, while focusing on few major ones.
Next, check out the video that was created by Google Webmasters:
I think it’s the best video to get you going in the beginning. The video also covers situations where you bought a domain name, but if the site was misused before. Take a look at the video, and it’ll help you to start your SEO work for your company.
I strongly recommend, however, that you soon consider working with an SEO consultant that has experience and expertise in the work. What you will be able to do it by your self will be quite limited.
Best of luck!